Our story

Valenza was born in Italy, in the heart of Parma, from the vision of Giulia Venturi — a woman passionate about beauty and cosmetic science.

Coming from a family of Italian artisans, Giulia grew up surrounded by textures, scents, and carefully crafted formulas - an upbringing where beauty was synonymous with precision and authenticity.

Driven by the desire to create skincare that is both high-performing and gentle on the skin, she founded Valenza in a small laboratory between Milan and Parma, where tradition meets innovation.

Each formula is conceived as a fusion of Italian scientific expertise and the natural elegance of today’s women: refined textures, carefully sourced ingredients, and visible results from the first applications.

Today, Valenza carries this philosophy forward through treatments that enhance rather than conceal, guided by a clear promise: to reveal every woman’s natural beauty, with the rigor of a laboratory and the soul of an Italian atelier.